The view from our home base in Seattle, WA is pretty nice. Perched above the Puget Sound, we look out over downtown to the sparkling waters of Elliott Bay, with the emerald green Kitsap Peninsula and snow-capped Olympic Mountains in the distance. It perfectly sums up the Northwest, and what makes us who we are.
In this corner of the world, we flip between bustling urban life and outdoor adventures on a weekly (or daily) basis. It’s a state of mind we carry with us to all our offices around the world—in Bentonville, San Francisco, Amsterdam, Manaus, Manila, Rio, Shanghai & Shenzhen. This keeps us focused on all the activities we design for, no matter where you live—busy commutes, quiet moments at home, weekend hikes. We think about fun, fashion, practicality, and sustainability, and then distill it all into containers that fit your life like a trusty friend.
Since our start in 1908, we’ve moved around and changed careers—just like a lot of folks. The Aladdin name comes from the clean-burning lamps made by our founder, Victor Samuel Johnson, Sr., a soap salesman in Chicago. In 1917, Johnson branched out into insulated cooking dishes, Aladdin Thermalware jars—the earliest ancestors of the products we make today.
In the ‘20s we started making bottles and lunch kits to take to schools, job sites, and offices, which followed our customers to work during the depression and through the war.
In 1949, we moved from Chicago to Nashville, and started producing the iconic metal lunch boxes so many remember from childhood—the first, a Hopalong Cassidy lunchbox that sent sales through the roof. This licensing strategy kept Aladdin lunchboxes smack in the middle of pop culture for decades, as new heroes, TV shows, and movies got their own boxes.
Our product line expanded in 1965 when we purchased the Stanley steel bottle operation, which helped solidify us in the food and beverage container category. Good thing, too—in the ‘80s and ‘90s, foam insulated mugs started getting popular, and the vacuum seal technology of Stanley, gave us a natural advantage.
We picked up and moved to Seattle, WA in 2002 when Pacific Market International bought the brand. A few years later we introduced eCycle®, our proprietary recycled plastic blend, and Aladdin Sustain, a line of recycled and recyclable mugs, water bottles and food containers made with eCycle®. These innovations put us at the forefront of sustainability in our industry, a course we’re only too happy to maintain.